Have you noticed that game trailers often look as good as or better than the trailers for many movies? They have the great same feel as movie trailers and, they tell a story the same way. Gaming is big business and nowadays, only the best high resolution and partial live action graphics will do. It is all about enticing people to play in the same way it is to get them to spend money on a movie ticket.
When you deal with high-end media, you need the right support with the best techniques and tools available to create something that motivates people to take action. The graphics and action need to reach out and be so realistic that whoever is watching the game trailer feels as if they are already in the game itself. The producers of game trailers do this by showcasing the best aspects of the game in the most visually appealing way possible.
To do this, Mocap plus 3D scanning of the characters for replication is the best option. If you are really serious, it is the only option. This method is the most time and money efficient process to choose. An exact replica can be created in as little as day rather than taking up to a month to model a character from scratch. The other major advantage is that character movements will be smooth and flowing – even as or more natural in appearance than many of the more time and labor intensive processes.
In regard to building an environment as opposed to a person, 3D scanning allows for the greatest pipeline efficiency possible. The newly created 3D scanned environment can be re-used, as can portions of the trailer in cut scenes which provides a consistent model and helps amortize production costs.
Few companies excel at creating game trailers that can be compared to big budget movie trailers. Between demands on time and money, it takes a company that has an intimate working knowledge of exactly what is and isn’t needed to create a compelling game trailer. When you do have a company that understands how to maximize the use of their tools efficiently, the evidence of such can be seen in the finished product.